About SellyUp

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Meet the voice behind SellyUp!  My name is Stacey and I am a national licensed counselor passionate about building resilience and life skills for both youth and adults.  During the last 10 years I have heavily focused my career on helping students and parents build social emotional and skills through very targeted skill practice.  Some of my biggest joys and successes have come from building small group curriculum and universal classroom instruction targeting anxiety, resilience, confidence, self-efficacy and more.  Throughout my career as a school counselor, I have worked in collaboration with students, parents and therapists to support social emotional needs.  One theme parents kept bringing back to the conversation is that they were really looking for more of the skill building activities that I was providing and less focus on traditional talk therapy.  All of the guides, playbooks and resources are created by me and are intended to be explicit skill building opportunities using research, evidence-based practices that work!

At SellyUp, we believe success is built from the inside out.  Whether a young person is stepping onto the ice, walking into a classroom, preparing for a performance, giving a speech or navigating everyday life, the skills that drive long-term success are the same: confidence, resilience, self-awareness, communication, leadership, emotional regulation, and the ability to overcome challenges.  That's why SellyUp exists.

Founded by a licensed school counselor and youth sports parent, SellyUp bridges the gap between performance coaching and social-emotional development. We help athletes, teams, coaches, schools, parents, and youth build the mindset and life skills that fuel success both now and in the future.

Talent matters—but talent alone rarely determines who reaches their potential.

We provide performance coaching, team culture development, leadership training, and mindset coaching designed to help athletes and teams perform at their highest level. Through workshops, team experiences, coaching resources, and practical tools, we help athletes develop confidence under pressure, resilience through adversity, strong leadership habits, accountability, and the mental skills needed to compete and thrive.

Our goal isn't just better athletes—it's stronger teammates, better leaders, and more confident young people.

Not every child wears a jersey, but every child deserves the opportunity to develop the skills needed to succeed in life.

SellyUp supports youth in building essential social-emotional skills such as self-confidence, self-advocacy, problem-solving, emotional regulation, relationship skills, perseverance, and responsible decision-making. These skills help young people navigate school, friendships, extracurricular activities, future careers, and life's inevitable challenges.

We know that many adults want to help kids develop these critical life skills but often lack practical, ready-to-use resources.

That's why SellyUp creates simple, actionable tools, lessons, activities, guides, and programs designed for real-world use. Our resources help parents, school counselors, educators, coaches, and youth-serving professionals confidently teach the skills that matter most without spending hours creating materials from scratch.

Everything we create is designed to be practical, engaging, and immediately useful.

Our mission is simple:

To equip young people with the confidence, character, resilience, and life skills needed to maximize their potential—whether they're pursuing excellence in sports, school, relationships, or life.

Because success isn't just about what young people achieve.

It's about who they become along the way.